Visa WOAP!

Reinventing a favourite recipe

Visa Wellington on a Plate is the biggest event on Wellington's calendar, a two-week region-wide culinary takeover. After a succesful launch of a dramatic rebrand last year, for 2017 we wanted to take what we've learnt about Visa WOAP over the years and create a site that truly works for its users. We took nothing for granted and started with an intensive round of user-interviews and UX research before diving into building a new site from the ground up, catered to all of Visa WOAP's many offerings.

Bon app├ętit!

The new site is streamlined, easy to use, and wholly dedicated to helping users get to grips with the huge festival - 100+ events, 100+ special menus, 100+ burgers and 40+ cocktails. You can filter the menus by any combination of location, dietary requirements, price and more - and favourite those that catch your eye. You can then organize your favourites into shorlists - narrow down your best burgers, events you want to buy tickets for, or shortlist options for a group outing. The site is fast, responsive, and the analytics speak for themselves - hundreds of users signing up every day, with an amazing average session length of 16 minutes.

See it for yourself.
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